My sister (never baptized, but always felt a duty to help jw friends) always went to some jw friends to talk, drop off magazines, visit, "encourage"...
#1. They have not gone to meetings for over 20 years.
#2 They have worldly friends.... on and on...
When she brought up concerns over latest changes, views in "the Borg" what do they say?
"Sounds like you are trying to start your own religion!" (Implying she was apostate)
Deeply implanted reactions are easily aroused.
Brainwashing is effective, it lasts a long time, that is why "they" do it!